Podcast
On business coach Jenny Jensen's podcast, I talk about our journey from the initial idea to OM YA – about self-employment, family, and growing a small label. About the beautiful aspects as well as the detours, doubts, and challenges.
An honest look behind the scenes of our founding story.
to the podcast
Our story
At the end of 2017, during an inspiring vacation in Thailand, we decided to leave behind our previous working lives as an IT consultant and a graphic designer. We wanted to work independently and on our own terms, allowing us more time for our three children. OM YA was born from this at the beginning of 2018.
What started small has remained an independent family business to this day. We design, develop, and manufacture much of our work ourselves – with a small team, a great deal of initiative, and a rather high attention to detail. Not always perfect, not always easy. But always our own path.
Our philosophy
We believe that time for yourself should not be a luxury.
Yoga, movement, rest, or simply a moment without expectations – what this space looks like is different for everyone. It is not about achieving more or following the perfect routine. Instead, it is about returning to yourself, again and again.
With OM YA, we want to inspire you to make these moments a natural part of your everyday life.
Everything is allowed. Nothing is required.
Our products
Our products are created for the small rituals that make everyday life a little better.
We combine function with a calm, timeless aesthetic and materials that feel good and are made to last. We choose colors, textures, and shapes so that our yoga essentials fit naturally into your home.
Because we believe that the environment we create for ourselves makes a difference.
A yoga spot doesn't have to be a dedicated studio. Sometimes all you need is a mat, a cushion, and a little space that belongs only to you.
Our Work
What began as work from home has grown over the years into a small manufactory. Better machinery and well-thought-out processes allow us to produce more today – without losing the character of genuine craftsmanship.
For us, it is not about maximum volume. Craftsmanship takes time. Just as a work environment that is fair and leaves room for family and life does.
We prefer to grow consciously rather than at any price. Quality over quantity, good work over maximum efficiency. Perhaps not the fastest way to build a company – but one that feels right for us.