We – On the Way
GET OUT OF THE HAMSTER WHEEL – DIRECTION OM.
to new Adventures.
to new Adventures.
OUR JOURNEY STARTS ON HOLIDAY …
Burnt out from the lack of work-life balance, we traveled to Thailand with our two young children in November 2017. Our goal was to relax and finally enjoy a lot of family time. We realized that the hamster wheel has to turn more slowly. We can’t always just wait for the next vacation. We have to slow down our lives. We not only wanted more time for our children, but also more time for ourselves. For mindfulness, health and vitality. I finally wanted to start practicing yoga.
But everything seems possible on vacation. But back home next to the regular job, this dream will probably burst like a soap bubble.
WE GET TO KNOW A FAMILY THAT LIVED AS DIGITAL NORMADS AND WORKED …
This lifestyle has always been very attractive to me. Self-determined and location-independent work on your own heart projects. The workload would not be less, but more flexible in terms of time and scope. The typical office hours would disappear and would change into effective work intervals and family time. We could switch the children from full-time to half-day care and put a significant part of the working hours into the early morning and late evening hours.
We wanted to use the model as a guide, that much was clear.
Now we just needed an idea.
WE ARE LOOKING FOR OUR OM …
We ourselves wanted a life in balance. So what was more obvious than the private goal to combine with the professional goal. But how could we use our professional skills for this goal? It quickly became clear to us that we were not aiming for a career as a coach, but we would design products that could be useful for this lifestyle and market them online. We would create a label whose philosophy would be mindful living. Mindfulness for yourself and your environment.
Our first product would be yoga mats!